The NCAA is the omnipotent organization that runs college athletics in the United States. The NCAA and its member college and university athletic departments raked in a whopping $18.9 billion dollars in 2019. The college athletes are the revenue generators and the labor. Without the college athletes, the NCAA would not exist. Yet, college athletes receive no compensation. While college basketball and football players are predominately black, NCAA executives, athletic directors, coaches, media personalities, and television producers are overwhelmingly white. Thus, the unpaid black athletes make extraordinary sums of money for wealthy white men who reap the spoils of a grossly exploitative system